The core task of Volkswagen Financial Services is to develop and offer a comprehensive, overarching mobility platform in close collaboration with the brands of the Volkswagen Group. This will give customers fast, digital, and flexible access to mobility – from car sharing to car subscriptions and leasing. In this way, we are expanding our existing business model from a pure automotive financial services provider to a mobility provider. The focus increasingly lies on vehicle-on-demand (VoD) offerings, especially in Europe.
Find out more about the NEW AUTO Group strategy here.
Our Vision and Mission
Strategic Dimensions
To implement our vision and mission, five strategic dimensions were defined as part of MOBILITY2030.
Customer Loyalty
"We maximize our customers' loyalty to our Group brands."
Customer loyalty has always played a major role for us at Volkswagen Financial Services. As the link between customers, brands and dealers of the Volkswagen Group, we have become the world's largest automotive financial services provider in recent years thanks to clever mobility offerings - from financing and leasing to maintenance and insurance services. However, facing increasing digitalization, changing customer needs and more intense competition, we need to find new ways to stay close to the vehicle and the customer. In this context, we are not only expanding our existing mobility offering to include flexible "vehicle-on-demand" models such as car sharing, short- or long-term rental, or subscription models. With the digital mobility platform, we will offer our customers all the mobility solutions they want from the brands and third-party mobility providers conveniently from a single source and in one place in one app in the future.
Vehicle
"We develop business potential along the entire vehicle cycle together with the Group brands."
In addition to our traditional financing and leasing business, we will take responsibility for the Volkswagen Group's entire vehicle fleet in the future. The advantage: We have direct access to the vehicles and can offer them to our customers in a targeted manner over the entire vehicle life cycle. This means that in the future we will not only have a strong presence in the new vehicle segment, but will also be able to offer attractive used vehicle packages, rental and car-sharing solutions, and service and insurance products on a more long-term basis. As a consequence we can control the vehicles more efficiently so that they are used at every "life phase" and remain in the Group.
Performance
"We act in an entrepreneurial manner and strive for the greatest possible success."
Achieving the goals of MOBILITY2030 requires a powerful organization that provides efficient and effective systems and process flows. On the other hand, however, we can only bring the goals of the new strategy to life as a global VWFS team. Preparing all employees for the future challenges in sufficient time is therefore also an important part of this dimension.
Data & Technology
"We use data and technology as the mainstays of our success."
We are developing into a data-driven company. In an increasingly digitalized world, data and technology are the most important prerequisites for our success - our goals in the dimensions of customer loyalty and vehicle, for example, would be inconceivable without them. In order to optimally dovetail individual customer needs and vehicle offerings, high-quality customer and vehicle data are the essential thing. This is a topic that concerns us all on our way to becoming a data-driven company.
Sustainability
"We are driving the transition to zero-emission mobility in line with the Volkswagen Group's ESG principles."
We take our responsibility for people and nature seriously. After all, sustainable action is not only our social responsibility, but also the key to long-term corporate success. We are convinced that the protection of our environment, intact ecosystems and the promotion of social justice are essential in order to leave a world worth living in for future generations. Through our commitment in these areas, we not only create trust with our customers, partners and regulatory authorities, but also actively contribute to a better and more sustainable future. We are consistently driving forward the transition to emission-free mobility. In particular, we are focusing on environmentally friendly products, operations and IT as well as achieving carbon neutrality in the long term.
Our Values
Courage, trust and customer centricity: These values are the foundation of our corporate strategy MOBILITY2030. They are intended to provide orientation in our daily work and interaction, motivating us to bring out the best in ourselves every day.