December 30, 2024

20 Years of VW FS in Greece:
Not Quantity, But Quality

The VW FS subsidiary in Greece celebrated its 20th anniversary in 2024. But that’s not all: by acquiring the leasing portfolio of its dealer partner Karenta, VW FS is further strengthening its position in the Greek mobility market.

It's not just in Germany that VW FS is celebrating an anniversary. Our Greek colleagues also have every reason to pop the champagne corks this year. It was almost exactly 20 years ago – in October 2004 to be precise – that VW FS business operations started up in Greece. It all began with traditional vehicle financing for private customers through Volkswagen Bank, which was followed by dealer financing in 2007. Later, AutoEuropa Bank as well as SEAT, Škoda and Ducati Financial Services joined the financing lineup. In 2018, VW FS then entered the leasing business.


At the anniversary event celebrated with employees, dealer partners and representatives from the Volkswagen Group brands, André Warmuth, Country Managing Director of VW FS Greece, made the following point: "Here at our local level, it's clearly evident that our business model also works in smaller and more fragmented markets. I'm especially pleased that we have been able to intensify our collaboration with brands, importers and dealer partners over the past few years." 

He also noted that many process improvements and investments in digitalization have led to VW FS being perceived once again as "collaboration leader in the ecosystem" and "preferred partner".


VW FS Board Member for Sales and Marketing Anthony Bandmann and André Warmuth, Country Managing Director of VW FS Greece.

At the event, VW FS Board Member for Sales and Marketing Anthony Bandmann also expressed his delight at the positive market developments in the Aegean region: "Our colleagues here have turned over a lot of stones in the years following the pandemic and made substantial improvements. This is now paying off. On the occasion of their 20th anniversary, I wish them all the very best and continued success in implementing our MOBILITY2030 strategy."

Focus on expanding the leasing business

The anniversary of VW FS Hellas coincides directly with an important strategic step that is being taken to further expand the leasing business in particular. Warmuth explained: "Leasing is an absolute growth market in Greece as well. Just a few years ago, many customers favored cash purchases. Nowadays, it's the classic three-way financing model that dominates, which also includes a leasing component due to the guaranteed right of return. From there, it's not that far away anymore from a pure leasing contract."

 

To participate more actively in this trend, a cooperation agreement was signed with Karenta, the Volkswagen Group's largest dealer partner in Greece. As part of this agreement, Karenta is transferring its leasing portfolio of around 1,000 vehicles to the Greek VW FS subsidiary, instantly increasing the VW FS leasing portfolio in this small market by 40 percent. Warmuth clarified the intention behind the move: "We agreed with our partner that everyone should specifically contribute their own particular core competencies to ensure an efficient cultivation of the market that is optimal for all parties involved, including the customer. In our case, our strength lies clearly in the full-service leasing and financing business. I'm therefore very glad that we could finalize this important transaction so quickly. This was only possible with a lot of good faith and passion for the cause."


Infobox


Volkswagen Financial Services AG is represented in Greece by a branch of Volkswagen Bank and by Volkswagen Financial Services Hellas as leasing company. Around 60 colleagues are currently employed at the headquarters in Athens. Both companies work closely together within the framework of service agreements. Around 40 percent of the Greek automotive market comprises the small vehicle segments (A0 + A1). Tourism is one of the most important drivers and, along with small and medium-sized fleets, provides the greatest potential for growth. The Volkswagen Group brands are represented by the VW Group importers in Greece, Kosmocar (Volkswagen, Škoda, Audi, Bentley), Technocar (SEAT, CUPRA) and Autodynamiki (Porsche), and by the strategic partner Kinsen (Europcar).


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